Our Founder




There's something empowering about wearing a french cuff shirt, the structure, the cufflinks the elegance. It's todays version of armour, you get up, button up and you feel empowered with confidence to tackle your day.

I wanted to wear more business shirts but struggled to find any that were feminine. I also found there to be a lack of options and price ranges for women. This was when I had the crazy idea to launch my own range. With no fashion experience (other than being a great shopper) I set off to launch a range of feminine shirts. In July 2011 I launched geisker, now The Shirt Muse, with 8 feminine italian cotton french cuff shirts made in Hong Kong by experienced tailors. The Shirt Muse has since grown and changed along the way but the core value of self believe and feminine style has remained.

The range now includes skirts, dresses, suits, jewellery and homewares with the core being shirts.

Confidence is a super power because once you believe in yourself magic starts to happen. #CollarCuffsCourage

Jennie Geisker Founder & Creative Director 

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