"I wanted to wear more shirts but struggled to find a range of feminine style business shirts, so I decided to launch my own label (geisker) now The Shirt Muse. My vision for the brand is to be the number one shirt shop for women; every woman should own at least one shirt, it's your reliable best friend, the go to item for all occasions.

There's something empowering about wearing a french cuff shirt, the structure, the cufflinks the elegance. It's todays version of armour, you get up, button up and you feel empowered with confidence to tackle the day.

Take The Shirt Muse #collarcuffscourage challenge and wear a french cuff shirt and see if you feel more confident because it's more than a shirt.

Jennie Geisker Founder & Creative Director."